tweets from the refrigerator

To remind consumers of the importance of drinking water regularly, Brazilian water, Bonafont, created custom mini-fridges and sent them to celebs along with 2 liters of water a day.

Each time the celeb grabbed a bottle of water, the fridge tweeted that they were drinking water so all their followers would be reminded to drink water too... Bonafont of course.

A pretty creative way to leverage celeb endorsement and Twitter, though I have to imagine it could get pretty annoying for followers after a couple days.